'Feeling shelf conscious?' - Ikea
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A print Ad designed to inspire those proud homeowners that need a bit of sprucing up and a little home confidence boost.
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The video advert would consist of shelves sliding in to a sad smile - allowing everything to fall off, followed by Ikea saying no need to be shelf conscious!
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Ikea would then bring out 'Shelf confident' shelves, a flip side happy smile shaped shelf, good for instagram posts and holding house plants.
'Outrun the bull' - Coke Energy
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A campaign to promote Coke Energy
by playing on the main rival. I incorporated the classic Coke colours paired with the Matador used in Bullfighting.
This was a winning campaign for a live brief pitched to us by Golly & Slater.
Social media mini game -
Promoted during exam season where Uni students could compete to get 1000 sips and earn a free Coke energy for that final push through study cramming. Each sip gets you further from the dreaded Bull!
'Look sharp' - VO5 Wax
Porcupines don't just wake up like that. It takes a fair amount of VO5 to look that sharp. This video is a scamp, it could be developed further in to a larger campaign involving Hedgehogs.
'Technology evolved'
Published on Ads of the World
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Showcasing ADT home security for it's high tech attributes, 'Technology Evolved' plays on that primal instinct to protect your family. By looking at security systems in the wild.
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Giving you the best of technology
evolved.
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The link to the video I edited is attached below
https://www.youtube.com/watch?v=xtMukohQD4A
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'Join Her'
- Adidas
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I created the campaign 'Join Her' in response to a brief set by Adidas , the task being to get more women involved in sport. My proposition was 'she is already doing it, join her'. As I found there are many women who engage in sport, however there isn't enough representation to promote the culture to the same extent as within male sports.
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