'Feeling shelf conscious?' - Ikea
A print Ad designed to inspire those proud homeowners that need a bit of sprucing up and a little home confidence boost.
The video advert would consist of shelves sliding in to a sad smile - allowing everything to fall off, followed by Ikea saying no need to be shelf conscious!
Ikea would then bring out 'Shelf confident' shelves, a flip side happy smile shaped shelf, good for instagram posts and holding house plants.
'Outrun the bull' - Coke Energy
A campaign to promote Coke Energy
by playing on the main rival. I incorporated the classic Coke colours paired with the Matador used in Bullfighting.
This was a winning campaign for a live brief pitched to us by Golly & Slater.
Social media mini game -
Promoted during exam season where Uni students could compete to get 1000 sips and earn a free Coke energy for that final push through study cramming. Each sip gets you further from the dreaded Bull!
'Look sharp' - VO5 Wax
Porcupines don't just wake up like that. It takes a fair amount of VO5 to look that sharp. This video is a scamp, it could be developed further in to a larger campaign involving Hedgehogs.
'Technology evolved'
Published on Ads of the World
Showcasing ADT home security for it's high tech attributes, 'Technology Evolved' plays on that primal instinct to protect your family. By looking at security systems in the wild.
Giving you the best of technology
evolved.
The link to the video I edited is attached below
https://www.youtube.com/watch?v=xtMukohQD4A
'Join Her'
- Adidas
I created the campaign 'Join Her' in response to a brief set by Adidas , the task being to get more women involved in sport. My proposition was 'she is already doing it, join her'. As I found there are many women who engage in sport, however there isn't enough representation to promote the culture to the same extent as within male sports.
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